Being in the throes of SXSW in Austin, you can’t help but shake a stick and find companies using social media and building a (hopefully) buzz-worthy brand.  And just searching through everything on social media related to #SXSW #SXSWi #SXSW2015 and so on… it brings up a good point about Content and what is being shared/said.

So what is good and bad content?  With any social media, you have to be ready for the post to be seen by millions if you say the right (or wrong) thing.  From a marketing perspective, you should have a strategy in place that showcases your business brand and who you are.  This ensures a consistent message for when something does go viral, everything else is congruent.

  • Would you let your mother look at your Social Media?  Not a bad question to ask before posting something.
  • Balance personal and professional.  People don’t just want to be marketed to or sold to all the time.
  • In our connected society, social media ‘shaming’ happens all too easy.  Free speech is amazing, but when you stop and think of society and their short term memory, the way you phrase it could make all the difference.

It’s important to be unique and stand out from the crowd.  We all have unique perspectives, jobs, and outlooks that it’s no wonder there are roughly 500 million tweets a day!  It easy to keep the good content rolling, and if you feel that might not be the case with something, sit on it for a few hours (or a day) before sharing.  Editing is much easier before you post to the world.

And so, after the dust settles and Austin gets back to normal life, #SXSW2015 will live on forever… in a data server.