Branding Your Freelance Business

When you’re setting up your new freelance business, should you use your own name or a business name? We all go through this same predicament as we try to decide the best name for our business. Here are some considerations for each option. Reasons to Use Your Own Name Some small businesses owners & individuals prefer to work with other individuals. Some small business owners that I’ve talked to fear that they won’t get personal attention from an agency or bigger business. By working with an individual, they know that they are working with you which can help you build...

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